LoopLift / The MAP framework
Turn word of mouth into a strategy, not a lucky break. Map your mechanics, audience, and distribution to design growth loops worth sharing.
For founders, product builders, and growth teams.
Our approach
01 / The framework
A referral incentive alone is not a growth strategy. MAP connects why people share, who they share with, and how easily the message travels.
Your core metric
K = invites × conversion
Track the new users each user brings in. Pair it with cycle time and retention to understand whether your loop can sustain growth.
Design the reason to share: two-sided rewards, collaborative utility, or social currency. Then shorten the journey from first value to first invitation.
Focus: incentive triggers · K-factor · viral cycle time
Start with a tightly connected seed community, not everyone. Identify the power users, useful moments, and status signals that give sharing a natural purpose.
Focus: seed groups · emotional motivators · network density
Meet people on the channels they already use. Remove unnecessary signup steps and make links, previews, and embedded experiences work across web and mobile.
Focus: onboarding · channel alignment · trackable links
02 / Digital resources
Explore available downloads and current pricing. Review each resource to find the right fit for your next growth experiment.
Make the next invitation intentional
Give your next growth experiment a clear mechanism, a focused audience, and a frictionless path to sharing.